.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, once adapted to snagging billions in venture capital each year, have increased almost $360 thousand until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That downturn is due to market concentration, enhanced regulative tensions, and economical uncertainties.ADWEEK consulted with five VCs who continue to invest in adtech firms, in spite of these obstacles, concerning what they are actually seeking and also what they steer clear of. Maybe unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused modern technologies and industry-specific places including connected TV.